Within ClubCash, Scheme Levels and Promotions are used to define eligible users and the relevant awards. The Scheme Levels and Promotions that are set up for your organisation can be viewed within APPS if you have the relevant permissions.
Scheme Levels
Scheme Levels define eligible users. This can be based on attributes such as ticket/membership status (season ticket holder, club member etc.) or ticket types (e.g. senior, junior, adult). A different Scheme Level will exist for each group that you want to be eligible for different amounts of awards.
For example, you may want to give Junior season ticket holders a £5 starting balance and Adult season ticket holders 5% ClubCash back on their season ticket cost, therefore these two groups should be created as two separate Scheme Levels.
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After logging in to APPS, navigate to the SRM Loyalty module from the dashboard on the left-hand side and select Scheme Levels.
- You will be directed to the Scheme Levels page. Here you can view all current and historic Scheme Levels. Each Scheme Level has an unique ID, Scheme Level Name, Scheme Level Definition and a start and end date.
Promotions
Promotions define which items eligible users can earn ClubCash on, the dates that they can earn ClubCash from and until, and the award value. There are various different types of Promotions available such as Seasonal (which run for a season), Start-up (awarded on the purchase of a season ticket) and Ad-hoc for other one-off Promotions.
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After logging in to APPS, navigate to the SRM Loyalty module from the dashboard on the left-hand side and select Promotions.
- You will be directed to the Promotions page. Here you can view all active Promotions. Each Promotion has a unique Promo ID, Promotion Name, Promotion Type, Award Type (fixed value or percentage), Award Value and a start and end date.
Example Promotions
| Product area for Promotion | Example Scheme Level | Action to Reward | Award Type | Frequency |
|
Season Tickets |
Corporate | Purchase during early bird | % or Fixed | Start-up |
| Adult | Purchase during early bird | % or Fixed | Start-up | |
| Concession/Junior | Purchase during early bird | % or Fixed | Start-up | |
| STH | Refer a new customer to become season ticket holder | % or Fixed | Start-up | |
| STH | Season Ticket Upgrade | % or Fixed | Start-up | |
| Member | Purchase Season Ticket | % or Fixed | Start-up | |
|
Match Tickets |
Members | Purchase League Match Ticket | 5% | Seasonal |
| STH | Purchase Cup Match Ticket | 10% | Seasonal | |
| Purchaser | Purchase a ticket bundle | % or Fixed | Startup | |
| STH | Ticket Upgrade | % or Fixed | Seasonal | |
| STH | Friendly Tickets | % or Fixed | Seasonal | |
| All Identified Fans | Purchased match ticket during early bird period | % or Fixed | Seasonal | |
|
Merchandise |
STH | Merchandise Purchase | 10% | Seasonal |
| Members | Merchandise Purchase | 5% | Seasonal | |
| All Identified Fans | Merchandise Purchase | 1% | Seasonal | |
| All | Double Cash Weekend | Double % | Ad Hoc | |
| All | Double Cash on Product | Double % | Ad Hoc | |
| All | Double Cash In Store Only | Double % | Ad Hoc | |
| All | Purchase personalised kit | % or Fixed | Seasonal | |
|
Attendance |
STH | Scan in >1hour before kick off | Fixed | Seasonal |
| STH and MEM | Team scores and you were present | Fixed | Seasonal | |
| STH | Attend all home league matches | Fixed | Ad Hoc | |
| STH and MEM | Attend a less desirable game (ie mid-week) | Fixed | Ad Hoc | |
|
Travel |
STH | Use transport arranged by club to away games | 10% | Seasonal |
| Member | Use transport arranged by club to away games | 5% | Seasonal | |
| Ticket Purchaser | Use transport arranged by club to away games | 1% | Seasonal | |
|
Events |
Ticket Purchaser | Buy a ticket to an event hosted by club | % or Fixed | Seasonal |
| All Identified Fans | Book a place on a course hosted by club (ie soccer school) | % or Fixed | Seasonal | |
|
Memberships |
Junior | Purchase Junior Membership | % or Fixed | Start-up |
| Adult | Purchase Adult Membership | % or Fixed | Start-up | |
| Member | Upgrade membership category | % or Fixed | Start-up | |
|
Online Behaviour |
New Account | Create Online Account/Update Details | Fixed | Start-up |
| All Identified Fans | Gamification via App | Fixed | Start-up | |
| All Identified Fans | Entered Competition | Fixed | Start-up |
Contact your Customer Success Manager if you require any assistance outside of what is outlined in the Help Center.