The KORE Activate (formerly KONNECT) platform simplifies sponsorship deals for both teams (rights holders) and sponsors (brands). It provides a to-do list and calendar, file storage for digital assets, tracking of delivered assets (proof of performance), and reports.
Activate can be used as a standalone application with no CRM needed, or it can be used in conjunction with our CRM-integrated KORE Sponsorship & Partner Engagement software. If you use Activate as a standalone app, you will manage your deals and assets with it. If you’re a KORE Sponsorship user, Activate imports deals and inventory from Sponsorship so you can focus on fulfillment. Rights holders can invite sponsors to collaborate on a per-deal basis at no extra cost.
Brands can subscribe to Activate to manage their deals with multiple rights holders in one centralized place, whether those organizations already use KORE software or not. Just like above, you can invite people from those organizations to collaborate on a per-deal basis at no extra cost. Activate helps you ensure you’re getting what you paid for and seeing the benefits from it.
Each user must have an Activate account. If your organization subscribes to Activate, ask your organization's admin to invite you. If you've been invited to collaborate on a deal, accept the invitation in your email to create your account. Then open the Activate web app and login to reach the home page.
Types of users
If your organization subscribes to Activate, then the registered users within your org are team members. You can also invite representatives of your clients to use Activate as non-team members. Although they must create Activate accounts, non-team members do not need their own paid subscriptions to collaborate with you. (Team and non-team members are sometimes called internal and external users, respectively.)
Each deal in Activate will have its own list of deal members—the people who are assigned to work on that deal. Both team and non-team members can be deal members. Team members can view all their organization’s deals. They can also add themselves, other team members, and non-team members to any deal. Non-team members can only see deals they are a deal member of, and they can only become a deal member if a team member adds them to the deal.
One or more team members will have the admin role, allowing them to manage the system for your organization. An admin must authorize each new team member—users are not given automatic access based on their email domain.
See user roles and permissions for more details.
Deals are at the core of Activate—everything connects to them. There are two parties to each deal: the rights holder (seller) and a sponsor / brand (buyer). Naturally, one of these parties will be your own organization.
KORE Sponsorship subscribers create new deals through their CRM, and Activate imports them automatically. Other Activate users create deals directly in Activate. Once a deal is in the system, use Activate to track the fulfillment of it.
Accounts represent each entity you have or pursue deals with. For a rights holder, each account is a sponsor who purchases assets. For a brand, each account is a team or league that you purchase assets from.
A deal must be connected to a single account. If you manage deals in Activate, the account must exist before you can create the deal. (If you instead manage deals in KORE Sponsorship, the account will be imported for you along with the deal.) An account can have any number of deals connected to it, including zero in the case of prospects you’re pursuing.
Assets are all the things a rights holder can sell and a sponsor can buy: tickets, television spots, signage, naming rights, player appearances, and much more.
If you use KORE Sponsorship, your organization’s assets will be automatically imported into Activate. Otherwise, they will need to be entered into Activate by a team member. A rights holder will enter all their assets into Activate. A sponsor will enter just those assets they have purchased (or plan to purchase).
Tasks are the things that need to be done in order to deliver on a deal’s terms. They appear prominently on a user's dashboard.
Tasks are most commonly associated with an asset—the asset must be part of a deal in order to have a task associated with it.
Tasks can also be associated with a deal as a whole. This is often used for invoicing, business renewal preparations, and end-of-season recaps. Since tentative deals can be entered into Activate (excluding KORE Sponsorship users), a rep working on closing a deal might use deal-level tasks to manage their work.
If you frequently create the same tasks for different deals or assets, activation flows can help you automate this.
When managing complex deals, it can be difficult to keep track of all the files needed. Activate is built for collaboration: files can be uploaded into Activate so they’re all in one place and everyone can find them. Files can be attached to a particular task or to an asset that is part of a deal.
The following file types can be uploaded:
- Outlook Mail Message (*.msg)