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  2. Fan Intelligence: Helix
Helix

Fan Intelligence: Helix

Combine fan data from numerous sources into one best record and simplify audience segmentation to personalize fan engagement.

Introduction

  • Helix overview
  • User roles and management

Setup

  • Add a new data set and map its fields
  • Should I create a custom golden record field, tag or attribute
  • Connect a data warehouse
  • Define Golden Record fields
  • Matching rules
  • Assemble Golden Records (define tiebreaker rules)
See all 7 articles

Golden Record segmentation

  • Tags
  • Attributes
  • Categories
  • Audience Builder

Additional features

  • Helix Data Enrichment Sync
  • Helix Releases
  • DWA integration
  • Sync Golden Records to CRM (BETA)
  • Merge Golden Records (data stewardship) (BETA)
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